22 BOWENS WINE BAR & GRILLE

CHALLENGE:
22 Bowens was a new restaurant concept developed in historic Bowen's Wharf in Newport, RI. The restaurant promoted itself as a high-end steak house. That identity needed to be transferred online to the development of the web site.

SOLUTIONS:
Consulting - I met with the marketing director to determine the restaurant's needs and wants for the new web site, and then created a detailed plan for construction of the new site. The plan included a list of sections for the site, what content would go in those sections, who at 22 Bowen's was responsible for gathering content and deadlines for content submission. Working with in-house design, the site met all deadlines and has continued to be a valuable marketing tool for the entire staff.

Web Marketing - The site needed to be optimized with keywords and page descriptions, as well as submitted to the top search engines and directories. Site traffic is analyzed each month and a report is submitted detailing how well the site is ranked for specific keywords in the these top search engines and directories. Monthly newsletters are emailed to the subscription list and the click-throughs from the newsletter to the site are tracked and analyzed.

Maintenance - Monthly mainetenance includes text and image updates and design of monthly newsletters to site subscribers.

Visit 22bowens.com