CASTLE HILL INN & RESORT

CHALLENGE:
Castle Hill Inn & Resort is a victoria Inn located on a 40-acre peninsula overlooking Narragansett Bay. Back in 1995, Castle Hill came under new management and underwent a complete renovation spanning 5 years. Needs included a web site, marketing material, new logo - in a nutshell, a new identity.

SOLUTIONS:
Consulting - I met with the staff Castle Hill back in 1995 and helped coordinate the development of their web site. The site, now in it's third generation, showcases all 38 rooms of the Inn, including a complete photo tour of the property. An online reservation program was built into the site which allows Castle Hill staff to update room availability daily.

Web Marketing - The site needed to be optimized with keywords and page descriptions, as well as submitted to the top search engines and directories. Site traffic is analyzed each month and a report is submitted detailing how well the site is ranked for specific keywords in the these top search engines and directories. Monthly newsletters are emailed to the subscription list and the click-throughs from the newsletter to the site are tracked and analyzed.

In addition, strategic linking became a priority, especially in the Travel and Lodging industries. Through careful research and selections of sites to link with, Castle Hill now is listed with over 100 lodging specific web portals that refer traffic to the site on a daily basis.

Maintenance - Monthly mainetenance includes text and image updates and design of monthly newsletters to site subscribers.

Visit castlehillinn.com