FINE FURNISHINGS PROVIDENCE SHOW

CHALLENGE:
This show is absolutely unique and is the only show in New England and one of three in the country that features handcrafted furniture. Approximately 60% of the exhibitors are furniture makers working in a variety of styles ranging from antique reproductions to art furniture. The site had never been optimized for search engine placement, and as the show quickly approached, the opportunity to capture email addresses of qualified visitors was a priority

SOLUTIONS:
Web Marketing - The site needed to be optimized with keywords and page descriptions, as well as submitted to the top search engines and directories. Site traffic is analyzed each month and a report is submitted detailing how well the site is ranked for specific keywords in the these top search engines and directories. Send out monthly newsletters and track the click-throughs from the newsletter to the site. A pop-up window with a "Ticket Giveaway" helped capture email addresses of visitors. The email database increased from 50 subscribers to 215 in the period of 1 month.

Maintenance - Monthly mainetenance includes text and image updates and design of monthly newsletters to site subscribers.

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