THE MOORING RESTAURANT

CHALLENGE:
The Mooring Restaurant is a popular dining establishment on the Newport waterfront specializing in fresh seafood and an award winning wine list. In 1995, the existing web site had become outdated and served no real purpose. A new site was needed that showcased the extensive menu options, the award winning wine list and a focus on corporate and family events. Gathering an email database of visitors was a goal in itself for the new site.

SOLUTIONS:
Consulting - I met with the staff of The Mooring and created a detailed plan that would incorporate all the requirements above. The site was developed by in-house design and search engine techniques were taken into consideration in the design.

Web Marketing - The site needed to be optimized with keywords and page descriptions, as well as submitted to the top search engines and directories. Site traffic is analyzed each month and a report is submitted detailing how well the site is ranked for specific keywords in the these top search engines and directories. Monthly newsletters are emailed to the subscription list and the click-throughs from the newsletter to the site are tracked and analyzed.

Maintenance - Monthly mainetenance includes text and image updates and design of monthly newsletters to site subscribers.

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