NEW ENGLAND INNKEEPERS ASSOCIATION

CHALLENGE:
The New England Innkeepers Association (NEIA) was founded in 1907 by owners and managers of B&B's, hotels, motels, resorts, and inns dedicated to providing the finest hospitality possible. Today, the more than 400 member properties include small bed and breakfasts, hotels, inns, motels, as well as grand resorts in Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island and Vermont. Both newenglandinns.com and newenglandmeetings.com are currently being re-designed and need to be optimized and re-submitted to the search engines. In addition, the capture of email addresses from site visitors will be needed for monthly newsletters.

SOLUTIONS:
Consulting - Working with the NEIA staff on the re-design of newenglandinns.com, the site incorporates a new web-friendly design, pages targeted to increase online exposure and an opt-in email program to capture emails for future newsletter mailings.

Web Marketing - Both sites needed to be optimized with keywords and page descriptions, as well as submitted to the top search engines and directories. Site traffic is analyzed each month and a report is submitted detailing how well the site is ranked for specific keywords in the these top search engines and directories. Send out monthly newsletters and track the click-throughs from the newsletter to the site.

Visit newenglandinns.com and newenglandmeetings.com