BORN FAMILY SKATING CENTER

CHALLENGE:
The Born Family Skating Center is entering it's second year as an outdoor skating center located on the waterfront of the Newport Yachting Center. Increasing in popularity, the staff requested a site specifically for the rink which could help newcomers become familiar with the rink and it's operations.

SOLUTIONS:
Consulting - I met with the staff of the Born Family Skating Center to determine the content that would be included on the site. A detailed plan for construction of the new site was created. The plan included a list of sections for the site, what content would go in those sections, who was responsible for gathering content and deadlines for content submission. Working with in-house design, the site met all deadlines and is currently being optimized and marketed online.

Web Marketing - The site needed to be optimized with keywords and page descriptions, as well as submitted to the top search engines and directories. Site traffic is analyzed each month and a report is submitted detailing how well the site is ranked for specific keywords in the these top search engines and directories. Monthly newsletters are emailed to the subscription list and the click-throughs from the newsletter to the site are tracked and analyzed.

Maintenance - Monthly mainetenance includes text and image updates and design of monthly newsletters to site subscribers.

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